GrabFood: No.1 Food delivery in Malaysia
Fig 1: GrabFood No.1 Food Delivery (Grab, 2023) What is GrabFood By Fun Cheng Jun Grab offers essential everyday services to over 670 million people across Singapore, Indonesia, Malaysia, Thailand, Philippines, Vietnam, Cambodia, and Myanmar (Clara Felicia, 2022). One of the essential services offered is GrabFood which allows users to get various tasty foods all day with great discounts, delivered right to their doorsteps (Felicia, 2022). In Indonesia, GrabFood competes with other big and surging companies, like: GoFood by Gojek, ShopeeFood by Shopee, and Traveloka Eats by Traveloka (Felicia, 2022). While superficially a simple matter of placing an order and expecting a hot meal at your doorstep, food delivery is an incredibly complicated business. Companies in the space have to navigate the often contradictory expectations of multiple stakeholders. Among these are consumers who want a wide range of food and quick delivery at an affordable price, merchants who wish to increase t...
